By Brychan Humphries
In a seemingly desperate attempt to bask in the hype from Apple's WorldWide Developers' Conference (WWDC2016), Microsoft have announced that they will be serving free food and drinks at their "WWDC16 Afterparty", held in the Twitter Building, which is free to enter for any iOS or OS X developer, even those not attending WWDC 2016. The announcement of the event has apparently been well received as general admission tickets are no longer available. However, you can sign up for the waitlist, after which you'll be notified if a ticket becomes available. The event's popularity may well be down to the venue, but I personally suspect that iOS and OS X devs will be drawn to any WWDC-like events. Also, it's free. Think about it, you've just arrived in San Francisco for the week, eagerly awaiting your chance to take on all the workshops, tech talks and presentations you paid so dearly to attend. You've just seen the WWDC 2016 State of the Union and are left with an overall feeling of satisfaction. But the day is still young. Hold on, one of the most successful tech companies in the world is offering a place to talk apps, chat, relax, play with cool tech and calling it a party. Plus, let's face it, most mobile developers won't have been to many 'afterparties' in their time; they're probably just excited to be involved.
Having said this, the venue does look promising; Microsoft, along with their application development company, Xamarin, are hosting an afternoon of showcasing and discussing their suite of mobile apps including Minecraft, Office, Skype and more, whilst offering a chance for attendees to preview Xamarin's latest technologies including the Xamarin Test Cloud Wall, which will let teams test every feature on more than a thousand devices and on every commit. Also on offer is exclusive one-on-one time with a Xamarin Test Cloud Engineer to "walk you through the best way to automate testing your apps." [Afterparty website]
While this little gathering seems to be Microsoft's classic blatant copying of Apple (the Apple Music gradient in the afterparty logo isn't fooling anyone), this seems to be so shameless that it is, in itself, an original idea. One of Apple's main competitors hosting a gathering only for iOS and OS X developers? That certainly is new. While this event would be somewhat beneficial for Microsoft and Xamarin, the case may well be that the tech giant simply wants to show Apple developers that they're all on the same side. The server side. Sorry... no more puns, I promise. Click here if you wish to get a free ticket. Any iOS or OS X developers are welcome, even if you're not attending WWDC, so get clicking!